Each architecture has its own story to tell. It’s the incarnation of the talent and the inspirations of those who designed it, and the result of the needs and style of the people who will be experiencing it every day.
Marca Corona’s aim was to illustrate the finest of those stories, with an innovative approach and from a novel, appealing perspective. This is the idea behind #ProjecteMotion, the new video project dedicated to the architectural projects created around the world using our ceramic tiles.
We selected the most prestigious products, brought in those who created them, along with the architects, and together, we took a look at the cultural context and the landscape. We sought to understand the evolution, objectives and atmospheres of each project and to turn them into brief video accounts with an emotional, dynamic style, to create not so much the classic photo album or cold, impersonal video as an actual screenplay, a tribute to the places, people and passions that shaped the ultimate architectural result.
Each #ProjecteMotion video illustrates an individual story, but they all follow a common narrative structure and develop evocative, everyday themes such as music, art and food. Each video is unique, yet in tune with the others, consistent with Marca Corona’s mission: to illustrate beauty, in every shape and form. #ProjecteMotion is the expression of different materials, lives and emotions. This is a young project, destined to grow. You’ll be astounded by the new Marca Corona stories.
CLAY PAKY A new Research & Development Centre for an outstanding Italian contribution to the HiTech sector. An industrial space designed to stimulate and showcase creativity. An open architecture, inspired by underground art. Discover the Clay Paky project and the eccentric personality of its creator, Beppe Riboli.
MENAGERE A tribute to the Florentine tradition and the oldest household goods shop in the city. A new setting with a multi-faceted soul, with every aspect faithful to the original project. A cosy atmosphere, suspended between past and present, between authentic material appeal and virtuoso decoration. Discover Ménagère and the style sensibility of the architect.
HAUS DER MUSIK An ultra-modern, multi-functional centre in the heart of Innsbruck, surrounded by historical buildings and frequented by the city’s talented musicians. An ongoing dialogue between indoors and outdoors, between light and surfaces, and between architecture and the landscape. A smooth, glowing structure that reflects music and harmony. Discover the Haus Der Musik and the creative synergy between the architects Strolz and Untertrifaller.